Research methods in media, culture and creative cities

Offer semester
1st semester

Lecture time
Monday 19:00 – 21:50

Lecture venue

Course description

This course looks at different ways of researching media, culture, and creative cities from the multidisciplinary perspective. It covers a range of theories and techniques related to research design, data collection (e.g., questionnaire survey, interview, observation, experiments, and secondary data), data analysis (e.g., discourse analysis and statistical analysis), report writing, and research ethics.

This course will be interactive and collaborative. In each class, students will be encouraged to actively join discussions with peers and the instructor. Students will also conduct an original research project based on their interest and experience, using the concepts and methods covered by lectures.

Course learning outcomes

  1. Understand the key concepts and debates on research methods, including their advantage and limitation.
  2. Identify and use proper research methods in accordance with research aims and feasibility.
  3. Analyse and present data with clear implications.
  4. Evaluate prior studies and relevant policy/practice in a critical manner from the methodological perspective.


Class participation and contribution30%
Original research project70%

Required reading

Chambliss, Daniel F. and Russell K. Schutt. 2018. Making Sense of the Social World : Methods of Investigation. 6th ed. Thousand Oaks: SAGE Publications.

Recommended reading

Berger, Arthur A. 2019. Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches. 5th ed. Thousand Oaks: SAGE Publications.

Bryman, Alan. 2016. Social Research Methods. 5th ed. Oxford: Oxford University Press.

Davies, Máire Messenger and Nick Mosdell. 2006. Practical Research Methods for Media and Cultural Studies: Making People Count. Edinburgh: Edinburgh University Press.

Neuman, W. Lawrence. 2014. Social Research Methods : Qualitative and Quantitative Approaches. 7th ed. Harlow, Essex, England: Pearson Education Limited.

Pickering, Michael, Martin Barker, Aeron Davis, David Deacon, Emily Keightley, Steph Lawler, Anneke Meyer, Virginia Nightingale, and Sarah Pink. 2022. Research Methods for Cultural Studies. Edinburgh: Edinburgh University Press.

Stokes, Jane C. 2021. How to Do Media & Cultural Studies. 3rd ed. London: SAGE Publications.

Course co-ordinator and teachers