Consumer cultures and everyday life
Consumption is an important part of modern life. This course examines the role of consumer culture in the modern commodity economy and evaluates everyday life from a sociological perspective. It offers students a chance to revisit classical sociology theorists in the context of consumption (e.g., Marx, Weber, Veblen, Simmel), as well as some more contemporary thinkers on consumer culture (e.g., Bourdieu, Baudrillard) and everyday life (e.g., Lefebvre, Debord, de Certeau). It demonstrates how consumption in everyday life generates a fascinating mix of homogeneity, difference, hybridity, commerce, and democratisation for modern people in major creative cities. This course will also incorporate a special focus on consumptive practices in the Asian region.
Course learning outcomes
- Analytically engage in the current academic debates over consumer cultures and everyday life;
- Demonstrate an awareness of the impacts of consumption on the everyday life in modern societies;
- Apply the theoretical perspectives to an analysis of the impacts of consumption on social life, especially in the Asian region
Corrigan, P. (1997) The Sociology of Consumption: An Introduction. London: SAGE Publications.
Featherstone, M. (2007) Consumer Culture and Postmodernism. London: SAGE Publications.
Highmore, B. (ed.) (2002) The Everyday Life Reader. London; New York: Routledge.
Kravets, O., Maclaran, P. and Miles, S. (eds.) (2019) The SAGE Handbook of Consumer Culture. Los Angeles: SAGE Publications.
Lefebvre, H. (1971) Everyday Life in the Modern World. New Brunswick: Transaction Publishers.
Sassatelli, R. (2007) Consumer Culture. London: SAGE Publications.
Storey, J. (2014) From Popular Culture to Everyday Life. Oxon: Routledge.
Course co-ordinator and teachers
Vincent X G QiAdjunct ProfessorResearch interests: Business anthropology, Economic anthropology, Business ethnography and research methods, Sustainable development, Indigenous entrepreneurship & family business, Consumer Cultures & lifestyles, International business management & marketing strategy, Case studies and policy research, Creative and cultural sectors, Media and tourism sectors, Global shipping, supply chain, and e-commerce sectors
A truly interesting course that offers insights into consumer culture and its impact to our everyday life. I particularly enjoy the discussion sessions.
– Shirlz, year 2 MSocSc Media Culture & Creative Cities student