Ms Holy Hoi Ki Shum

PhD Student

8.25, 8/F., The Jockey Club Tower, Centennial Campus


Holy was an experienced advertising copywriter and marketer who worked for several multinational companies for over 10 years. She is currently a PhD candidate in Sociology at HKU. Holy’s recent research is about new technologies and their impact on the transformation of creative industry and creative labour.

Alongside her research on cultural and creative industries, Holy is interested in popular culture, including independent music. She conducted an ethnographic study about non-mainstream music in Hong Kong, Shenzhen and Taiwan at her master’s research project.


The University of Hong Kong

BA (Philosophy and Psychology)
The University of Hong Kong

Research interests

Cultural and creative industries

Creative labour

Technology and art

Social media

Honours and recognitions

Hsin Chong – K.N. Godfrey Yeh Education Fund for Joint Student Projects 2020/21 (1st Round) <Project title: “From Precarity to Empowerment: Participatory and Collaborative Learning for Hong Kong Youths”>

Selected publications

Journal articles:

Shum, H. H.-K. (2022). A tech takeover: Alibaba and the transforming work culture of the South China Morning Post. Social Transformations in Chinese Societies.

Tse, T., & Shum, H. H.-K. (2022). Platforms, politics and precarity: Hong Kong television workers amid the new techno-nationalist media agendaEuropean Journal of Cultural Studies.

McDonald, T., Shum, H. H.-K., & Wong, R. (2021). Payments in the pandemic: orchestrating and imagining cross-boundary digital money infrastructures in China during COVID-19Media International Australia, 181(1), 44–56.


Book chapter:

McDonald, T., Shum, H. H. K., Wong, K. C. (2022). ‘Mediated money and social relationships among Hong Kong cross-boundary students’. In Costa, E., P. G. Lange, N. Haynes, J. Sinanan (eds.), The Routledge Companion to Media Anthropology. London: Routledge. 301-313.