The University of Hong Kong 
Ms Holy Hoi Ki Shum
PhD Student 8.25, 8/F., The Jockey Club Tower, Centennial CampusBiography
Holy was an experienced advertising copywriter and marketer who worked for several multinational companies for over 10 years. She is currently a PhD candidate in Sociology at HKU. Holy’s recent research is about new technologies and their impact on the transformation of creative industry and creative labour.
Alongside her research on cultural and creative industries, Holy is interested in popular culture, including independent music. She conducted an ethnographic study about non-mainstream music in Hong Kong, Shenzhen and Taiwan at her master’s research project.
Education
MSocSc (MCCC)
The University of Hong Kong
BA (Philosophy and Psychology)
The University of Hong Kong
Research interests
Cultural and creative industries
Creative labour
Technology and art
Social media
Honours and recognitions
Hsin Chong – K.N. Godfrey Yeh Education Fund for Joint Student Projects 2020/21 (1st Round) <Project title: “From Precarity to Empowerment: Participatory and Collaborative Learning for Hong Kong Youths”>
Selected publications
Journal articles:
Shum, H. (2023). Oculus power! Arts and technology’s mediation of postcolonial neoliberal nationalism in Hong Kong. Global Media and China, 0(0).
Shum, H. H.-K. (2022). A tech takeover: Alibaba and the transforming work culture of the South China Morning Post. Social Transformations in Chinese Societies.
Tse, T., & Shum, H. H.-K. (2022). Platforms, politics and precarity: Hong Kong television workers amid the new techno-nationalist media agenda. European Journal of Cultural Studies.
McDonald, T., Shum, H. H.-K., & Wong, R. (2021). Payments in the pandemic: orchestrating and imagining cross-boundary digital money infrastructures in China during COVID-19. Media International Australia, 181(1), 44–56.
Book chapter:
McDonald, T., Shum, H. H. K., Wong, K. C. (2022). ‘Mediated money and social relationships among Hong Kong cross-boundary students’. In Costa, E., P. G. Lange, N. Haynes, J. Sinanan (eds.), The Routledge Companion to Media Anthropology. London: Routledge. 301-313.