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Ms Holy Hoi Ki Shum

PhD Student


8.25, 8/F., The Jockey Club Tower, Centennial Campus


Holy is an experienced advertising copywriter and marketer who has worked with several multinational companies for over 10 years and is currently a PhD student in Sociology at HKU. Based on her background and knowledge in the local cultural and creative industries, Holy’s recent research focuses in the creative labour process of advertising industry and its relationship with socio-political and technological changes in Hong Kong.

Apart from her research on the cultural and creative industries, Holy is interested in popular culture, especially independent music. She, together with another investigator, has conducted an ethnographic study about non-mainstream music in Hong Kong, Shenzhen and Taiwan in her master’s research project.


The University of Hong Kong

BA (Philosophy and Psychology)
The University of Hong Kong

Research interests

Cultural and creative industries

Labour process

Music and Space


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