The Department of Sociology at The University of Hong Kong recently hosted a captivating talk by Professor Heather Horst as part of the Media, Culture and Creative Cities Speaker Series. Professor Horst, who serves as Professor and Director of the Institute for Culture and Society at Western Sydney University, is renowned for her work as a sociocultural anthropologist, particularly in the fields of material culture and digital media.

In her talk, Professor Horst delved into her ongoing research on Fijian fashion, focusing particularly on the tradition of 'doing kalavata'. Kalavata, a practice where individuals wear matching patterns to gatherings, plays a significant role in the performance and practice of collective identity within Fijian communities. Professor Horst’s deeply ethnographic research examines the transformations in the wearing of kalavata both within family settings and beyond, encompassing friendships and professional environments.

Her findings reveal that the practice of kalavata is not merely a sartorial choice but is laden with complex aspirations and obligations. It intricately weaves into the fabric of kinship, friendship, and work, reflecting broader social and cultural dynamics. By exploring the implications of kalavata, Professor Horst uncovers how these matching outfits serve as a medium for expressing and negotiating collective identity among Fijians.

The Media, Culture and Creative Cities Speaker Series continues to provide a platform for leading academic and industry figures to share their insights into how media, culture, and creativity shape society. Professor Horst’s talk added a rich, ethnographic dimension to this ongoing conversation, offering attendees a nuanced understanding of the interplay between fashion and social relations in a Fijian context.

The Department of Sociology looks forward to hosting more such engaging and informative sessions that bridge academic research and real-world cultural practices.