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Tommy Tse

Dr Tommy H L Tse

Assistant Professor

tommyt@hku.hk
+852 3917 8532

9.09, 9/F., The Jockey Club Tower, Centennial Campus


Biography

Tommy Tse completed his Bachelor’s and MPhil degrees at the Department of Comparative Literature, The University of Hong Kong, with a focus on gender studies and literary and cultural theories. He obtained his PhD from HKU Sociology, specializing in the interdisciplinary study of fashion communication, and Asia’s media and cultural industries.

His work has appeared in the Asian Journal of Business Research (MAGScholar), International Journal of Fashion Design, Technology and Education (Taylor & Francis), Clothing Cultures (Intellect), International Journal of Fashion Studies (Intellect), Luxury Brands in Emerging Markets (Macmillian), Young Consumers (Emerald), and The International Sociological Association E-Symposium.

Tse has experience in advertising, copywriting and marketing in various media companies and creative agencies, including Art Map Ltd, ADO and TBWA. Tse also worked as a project-based copywriter for various global fashion, luxury and pharmaceutical brands for over six years.

Before joining HKU, Tse taught at the School of Communication, Hong Kong Baptist University; the Department of Fashion and Image Design, Hong Kong Design Institute (HKDI); Central Saint Martins, University of the Arts London (MA Arts and Cultural Enterprise) and the Culture and Media Domain, HKU SPACE CC.

In 2015, Tse was the visiting scholar at the National Center for Radio and Television Studies, Communication University of China, Beijing, and at the Fashion Institute of Design, Donghua University, Shanghai. He is currently the Director of the faculty’s flagship summer institute “Asia as the Global Future”: an annual four-week study programme in Hong Kong, Beijing and Seoul showcasing the Faculty of Social Sciences and HKU as an Asia’s global university, and an ideal platform for international collaboration, academic exchange and social innovation among the global partner universities.

Courses taught

Recent news

Education

PhD Sociology
The University of Hong Kong

MPhil Comparative Literature
The University of Hong Kong

BA Comparative Literature
The University of Hong Kong

Research interests

Advertising and society
Celebrity culture
Creative labour
Cultural and creative industries
Cultural studies
Fashion
Gender and sexuality
New media and digital culture

Current research

Size Does Matter: Reflecting Our Attitudes and Knowledge about Non-Human Animals in Urban Hong Kong.’ Funded by Interdisciplinary Knowledge Exchange (KE) Project Fund (KE-ID-2015/16-20). Project Date: 01/09/2016 – 30/08/2017.

Creative Industries in Flux: A Critical Investigation into the Challenges, Agency and Potential of Cultural and Creative Workers in Hong Kong.Funded by Public Policy Research Funding Scheme (2015.A8.035.16A).
Project Date: 01/07/2016 – 31/12/2017.

Good Work, Bad Life? Demystifying the Glamour of Creative Labor in Advertising Industry.‘ Funded by HKU Seed Funding Programme for Basic Research.
Project Date: 01/06/2016 – 31/05/2017.

Co-creating Fashion in the Post-Industrial Society: A Comparative Analysis of Creative Industries in China and South Korea.‘ Funded by Early Career Scheme (ECS/27610115).
Project Date: 01/09/2015 – 31/08/2017.

Selected publications

Books:

Cheng, K., Leung, V. & Tse, T. [in alphabetical order] (2017), Celebrity Culture and the Entertainment Industry in Asia: Use of Celebrity and Its Influence on Society, Culture and Communication. Bristol, United Kingdom: Intellect; Chicago: University of Chicago Press.

Cheung, D., Tang, J. & Tse, T. [in alphabetical order] (2006), Bodywise, English & Chinese, Hong Kong: Kubrick; Taipei/Kaohsiung: Ju liu tu shu gong si, 183 pages. [ISBN 988-992-462-5]

Journal articles:

Tse, T. (2016), “Consistent inconsistency in fashion magazines: The socialization of fashionability in Hong Kong”, The Journal of Business Anthropology, Vol. 5, No.1. 154-179. [ISSN: 2245-4217]

Chan, K., Tse, T., Tam, D. & Huang, A. (2016). “Perception of healthy and unhealthy food among Chinese adolescents”, Young Consumers. Vol. 17, No.1. 32-45. [ISSN: 1747-3616]

Tse, T. (2015), “An ethnographic study of glocal fashion communication in Hong Kong and Greater China”, International Journal of Fashion Studies, Vol. 2, No.2. 245-266.[ISSN: 2051-7106]

Tse, T. (2015), “Two different tales of fashion media industry development in Mainland China and Hong Kong”, Clothing Cultures (Intellect), Vol. 2, No.3, 257-274.[ISSN: 2050-0742]

Tse, T. (2014), “Fashion media communication in Hong Kong”, International Journal of Fashion Design, Technology and Education (Special Issue: “Fashion and Communication”), Vol. 7, No.2, 66-74. [ISSN:1754-3266]

Tse, T. (2014), “Negotiations between fashion marketers and journalists in Asia”, Asian Journal of Business Research, Vol. 4, No.1. 30-42. [ISSN: 1178-8933]

Book chapters:

Tse, T. & Tsang, L.T. (2017). “From Clicks-and-Bricks to Online-to-Offline: The Evolving E-tail/Retail Space as Immersive Media in Hong Kong and Mainland China”, Retail Design: Theoretical Perspectives, edited by Anthony Kent and Ann Petermans, United Kingdom: Routledge.

Tse, T. (2016), “Four myths of fashion—An ethnographic research on the fashion media industry in Hong Kong and Mainland China”, The International Sociological Association E-Symposium (Sage Publication).

Tse, T. (2015), “Beyond Freudian narcissism and the cowboy myth” in Ways of Queering, Ways of Seeing, Edited by Jo Grzelinska & Jill Cox, Oxford, United Kingdom: Inter-Disciplinary Press.

Tse, T. & Wright, L.T. (2014), “Luxury brands and deriving fashion meanings in a media context in Hong Kong” in Luxury Brands in Emerging Markets, edited by Glyn Atwal and Douglas Bryson, Palgrave Macmillan, 155-165.

Media interviews:

【腐女想甚麼?】BL漫畫「攻」「受」關係滿足女讀者情慾想像 (HK01, 18 August 2016)

Emoji 尋性新語言?(HK01, 21 July 2016)

Digital Natives in the Wild (China Daily, 22 April 2016):

Living the Stream (SCMP, 14 March 2016):

Melancholic Melody: Cantopop Remains in a Mist (China Daily, 19 October 2015)

Love at First Click (China Daily Asia, 11 September 2015)

The Anti-Intellectual Generation [反智世代] (MetroPop, 23 April 2015)

Newspaper articles:

Tse, T. “香港文創產業一片風光背後”, Hong Kong Economic Journal, 21 November 2015. Print.

Tse, T. “搞「好」創意 談何容易?審視文化及創意產業的業內實況”, Hong Kong Economic Journal, Nov 28.2015. Print.