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Research methods in media, culture and creative cities



19:00 – 21:50


1st semester

Lecture venue
Lecture time
Offer semester
  • This course looks at different ways of researching media, culture, and creative cities from the multidisciplinary perspective. It covers a range of theories and techniques related to research design, data collection (e.g., questionnaire survey, interview, observation, and secondary data), data analysis (e.g., discourse analysis and statistical analysis), report writing and presentation, and research ethics.

    This course will be interactive and collaborative. In each class, students will be encouraged to actively join discussions with peers and the instructor. Students will also conduct an original research project based on their interest and experience, using the concepts and methods covered by lectures.

    1. Understand the key concepts and debates on research methods, including their advantage and limitation.

    2. Identify and use proper research methods in accordance with research aims and feasibility.

    3. Analyse and present data with clear implications.

    4. Evaluate prior studies and relevant policy/practice in a critical manner from the methodological perspective.

  • Tasks


    Class participation and contribution


    Original research project


  • Chambliss, Daniel F. and Russell K. Schutt. 2018. Making Sense of the Social World : Methods of Investigation. 6th ed. Thousand Oaks: SAGE Publications.

  • Berger, Arthur A. 2019. Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches. 5th ed. Thousand Oaks: SAGE Publications.

    Bryman, Alan. 2016. Social Research Methods. 5th ed. Oxford: Oxford University Press.

    Neuman, W. Lawrence. 2014. Social Research Methods: Qualitative and Quantitative Approaches. 7th ed. Harlow, Essex, England: Pearson Education Limited.

    Pickering, Michael, Martin Barker, Aeron Davis, David Deacon, Emily Keightley, Steph Lawler, Anneke Meyer, Virginia Nightingale, and Sarah Pink. 2022. Research Methods for Cultural Studies. Edinburgh: Edinburgh University Press.

    Stokes, Jane C. 2021. How to Do Media & Cultural Studies. 3rd ed. London: SAGE Publications.

Dr Michael B. C. Rivera

Part-time Lecturer

Dr Michael B. C. Rivera
Course co-ordinator and teachers
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